10 free marketing tools for microbusiness owners and solopreneurs
The Internet is a goldmine for start-ups and small businesses. One of the many treasures is the plethora of free tools available to help you run your business efficiently and professionally. I thought I’d share 10 of my favourites.
10 free marketing tools to help you accelerate your marketing with ease
Online email marketing solution to manage subscribers, send emails, and track results. Offers integrations with other programs.
Email marketing is a great way to build relationships with prospective customers and stay connected with existing customers. I love the fact that MailChimp has some excellent advanced features like automated emails but remains easy to use. The support via Live Chat is amazing, if you get stuck they’re always on hand to help!
A Customer Relationship Management (CRM) solution that enables you to keep track of the people and companies you do business with, communications with them, opportunities in the pipeline, and what needs to be done when. Maintaining good relationships with prospects, customers and partners is so important, Insightly is very easy to use and helps you keep track so that no opportunities and tasks fall through the cracks.
Insightly also integrates with a number of other recommended tools for SMEs e.g. MailChimp and Xero accounting.
Google Analytics provides the data you need to make intelligent marketing and business decisions, I highly recommend reviewing the Google Analytics Fundamentals videos. This tool is a little more complicated but essential for keeping tabs on what’s happening on your website.
Search Console is where you can monitor your site’s performance, identify issues, submit content for crawling, remove content you don’t want indexed, view the search queries that brought visitors to your site, monitor backlinks and more. This is an advanced tool primarily for webmasters but there are some great insights available for general web users such as what other websites are linking to your website and what keywords people are using in search engines to get to your website.
If you want to keep track of how you’re online ads and other online content is performing, creating a trackable url is essential. This will enable you to see how many people are coming to your website from a particular online activity and what they are doing once they get there. The Google url builder is very easy to use, the link that you create just needs to be hyperlinked to the ad or content that you want to track.
Canva makes design simple and is great for creating blog graphics, presentations, Facebook covers, Twitter graphics, flyers, posters, invitations etc. The quality of the templates is great and the fact that the social media graphics are set to the right size makes life a lot easier.
Having high quality images on your website and on your marketing material is an important part of your brand. Lightstock provides high quality stock photos, vectors and video footage. Although images are faith-focused, there are a wealth of images that can be used generally. The collections are stunning and visuals are cheaper than more well-known stock photography sites like iStock.
Hootsuite is a social media management tool that enables you to manage multiple profiles from one place.
Click-to-tweet allows you to add a “tweet this quote” or “click to tweet” link within your blog posts. Enabling readers to just tweet the quote, which will link to the whole article.
Website Grader is a free online tool that grades your website against key metrics like performance, mobile readiness, SEO, and security.