Why you should be comfortable with selling
In this post I want to tackle the tricky subject of selling, because sales and marketing go hand in hand.
Now I know that pricing and sales are two business topics that most new business owners struggle with at some point, so if that’s you I just want to share some thoughts that may help. The simple truth is, if you want to thrive in business there’s no getting away from selling.
Selling isn’t bad in and of itself, it’s what fuels are economy, keeps our businesses a float and most of society employed
It’s the way you sell that makes all the difference
We’ve all had some bad sales experiences, where the sales person was way too pushy and didn’t seem to care about anything else besides making the sale. But likewise, we’ve had some great experiences, we’re we purchased something and didn’t feel like we were sold to at all, it just seemed like the person was being helpful.
What you probably experienced when you didn’t feel like you were being sold to was non-sales selling – when someone has a genuine interest in providing something of value. It’s the natural everyday occcurrence of being persuaded and influenced by another through conversation and information.
As Dan Pink states in his book To Sell is Human “Doctors sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of paying attention in class. Entrepreneurs woo funders…”
When you recommended that product or service to a friend the other day, you were selling. But did you think oh no I can’t, they’ll think I’m selling to them? Or did you think so and so would love that, I must tell them?
Chances are it was the latter. Think about sharing your own products and services in the same way. What you were doing was actually selling, you just didn’t think of it that way.
Marketing and sales work hand in hand, if marketing isn’t making it easier for you to sell its not doing it’s job.
To sell at its best is to serve, and money is simply a certificate of the value you’ve provided.
Charging for something does not negate an act of benevolence. What I mean is, if you are providing something of value, what you’re doing doesn’t automatically become less genuine because there is a price tag attached.
If you really believe in the value that you are providing, get comfortable with the idea of selling. Because what you are providing has value and a workman is worth his wage!
Before I sign-off just a couple of reminders
- You can catch me live on Facebook every Wednesday, where I share a valuable marketing tip to help you move from a great idea to a great business, like my Facebook page for the time and notifications each week.
- I’ve written a book on marketing, motivation and the start-up journey that I’m really excited about. It will be launched this summer, sign-up for sneak peaks and updates.