3 ways to increase your marketing impact (and expand your comfort zone)
When I first started on my entrepreneurial journey, I literally felt uncomfortable every day. My daily activities took me out of my comfort zone and at times I felt as though I was being stretched beyond my limits. The fact is, if we are ever going to be truly successful, we must somehow find a way to step out of our comfort zone.
Reaching your full potential will mean doing things regularly that you find uncomfortable, this is the price of progress.
Now, one of the areas that people often feels uncomfortable with is sales and marketing. So in this post I want to share three tips to help you extend your sales and marketing comfort zone.
1. Repeat Your Message
Quite often we only share a message about our brand once and then stop, this may be the very reason your marketing isn’t resonating.
When we fail to repeat our message it gets lost in the clutter of other messages vying for the attention of your target audience. Repetition is important and if you want your marketing to have impact it’s a neccesity, even if it makes you feel like you are bombarding people. Quite often we think “if we told them once, why do we need to tell them again.” well, think of it this way, popular brands who run TV ads never run them once, they repeat them over and over again to ensure that people see it and take note.
When you repeat your message it keeps your brand front of mind, so whenever someone has a need for your type of service, your brand is first in their memory.
Two ways to repeat your message
- You can repeat the same message several times, e.g. I’m currently promoting free 15 minute marketing consults (which you can book here by the way :), the same Facebook is ongoing until I see that it stops being effective.
- The second type of repetition is where you share your message in a different way or format. E.g. you may be promoting an event but instead of posting the same flyer everyday you may decide to run a competition to win a free ticket, send out email invites, do a Facebook livestream etc.
2. Nurture Your Existing Relationships
We often spend a lot of time on social media trying to make new connections, when actually, we may have a ton of business cards in our drawer from individuals we connected with at networking events and in our past work lives. It is a lot easier to convince someone who knows us, to do business with us than someone who doesn’t, so if you’re feeling uncomfortable about reaching out to your existing network it’s time to get over it and just do it! 🙂
Now, here are a couple of things you can do:
- Whenever you meet someone new or get introduced to someone new (whether in a business or social capacity), capture their details and follow-up. I use a tool call Insightly, which is virtually an online diary where you can put all your contact’s details (email address, telephone, where you met). Here you can also leave notes as well as any email correspondence between you and that contact.
- Secondly, follow-up with these connections and stay in touch. You may want to send a message a day or two after connecting to express your delight in meeting them. You may also want to capture important dates like birthdays and anniversaries. Connect regularly, remember special dates and share your product or service is with them when you feel the time is right.
The key here is to build a network of long-term profitable and collaborative relationships over time.
3. Say less but better
It is a common practice among companies to list all the products and services they offer on their website. We want to tell customers everything we can do for them and every way we can help them. But this often leads to confusion and when people are confused, they don’t buy.
I am an essentialist which means I believe in less but better. For example on your website homepage stick to the essentials; who are you trying to reach? what problem do you solve?, how do you solve it? What do you want visitors to do next?.
I challenge you to apply these three principles to your marketing and see the results first hand.
If you need additional support and advice on how to market your business more effectively, book a 15 min free marketing consultation with me here